Influential AF Academy · $297 USD
It’s time to get paid to be you.
Influential AF is my self-paced course on building a personal brand that’s actually fun to run. We use my Creator Archetypes to work out how you’re wired to create, so your content finally fits you, instead of whatever the trend of the week is.
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Stage three · Self Express
My Creator Archetypes match your content to the way you’re naturally wired to create, as a creator and as a human. Whether you’re a coach or a service provider or a visionary or something else entirely, knowing your archetype is like having a map to content that actually feels made for you, because it is.
And when you show up with that kind of real energy, your audience can’t help but want to be part of it. That’s the kind of influence that lets you make content you love, for a community that actually cares, and get paid to keep living the life you’re sharing.
This is stage three of my Wild Card Method, Self Express.
Let’s redefine what it means to be influential
Because you’re ready.
In fact, it's been on your mind, hasn't it? That burning thought:
I want to make money doing what I love and have fun doing it, but…
Ah yes, the inevitable “But right now”…
One
Your engagement has flatlined even though you’ve tried every single piece of content advice out there, and now creating feels like a chore. You’re questioning every idea before you post it, wondering if it’s good enough, and honestly you’re about ready to give up.
Two
You want to build something that’s so uniquely you, but you’re scared that if you’re too yourself you’ll ruffle feathers or, worse, get cancelled. So you play it safe and copy what everyone else is doing, and the spark that makes you you never quite makes it into your content.
Three
You’re struggling to make money from your content, and it’s got you wondering whether you’ve got what it takes. The cookie-cutter strategies don’t fit you, they leave you exhausted, and you keep asking yourself, “can I actually get paid to do the thing I love?”
Four
You’re just so over the same old strategies. Posting endlessly, jumping on every trend, hunting down the audio of the week, and like, the trends are fine, but it’s not the fun. You want a way to build your presence that doesn’t feel forced or fake, you’re just not sure your ideas are enough to stand out on their own.
You’re not the only one.
Most of the advice out there skips one really important step, which is why so many people end up feeling exactly like this. The real “hack” is that it has to start with you. If you want this to last, your content strategy needs to be built around what works for you, your life and the way you actually like to create.
That’s what Influential AF is here to show you, so you get to the point where you’re tapping into your creativity, connecting with your people every day and genuinely having fun making content that stops people mid-scroll.
Let’s turn those “buts” into some serious creator confidence and an online voice that’s unmistakably yours.
Student love
“This program is so much more than just creating content and showing up online...” (of course you get the most valuable teaching for that too) It's being able to reconnect with the relationship with myself which has literally been EVERYTHING and is the catalyst for me being able to create the scroll stopping content, showing up online confidently and building my audience. Influential AF Academy has changed the way I approach creating content and showing up online and rather than feeling overwhelmed, forced and icky showing up and creating, I now have my own individual strategy that works for me, my business and lifestyle which feels easy!
Emily Douglass, Business, Brand & Mindset Mentor
“Influential AF Academy helped me to understand how to create a movement and a community online.” I have an online business but I've always wanted to create an online presence. I didn’t know how to do that with my business. Influential AF Academy helped me to understand how I create a movement and a community online whilst also selling my services.
Shule Ozek, Spiritual Coach & Energetic Business Mentor
This course is a must for anyone looking to grow their personal brand and influence without struggling for years or over complicated tactics! I loved that the trainings are short and actionable, so I could start implementing and gain results and confidence right away! Erin is the real deal!!
Diana
Influential AF Academy was the missing piece to me starting my business. Before this programme I was overwhelmed and creating from a space with no structure. I was also struggling to figure out who I was as a person not just a mother. Influential AF Academy completely transformed my way of handing my business and gave me the tools and techniques I needed to become the coolest person I know and full clarity on my audience too. I will always be thank you for this programme and for Erin with her incredible wisdom and knowledge.
Riana
As someone who has always been afraid of showing up online, the first module of the program was extremely helpful for me to clarify and understand myself on a deeper level and match it with the business I had in mind. This program goes beyond strategies and tactics, it shows you how to tune in with your true authentic self to build a personal brand, and as Erin says, to build a community of loyal fans that actually care about you and your business.
Amanda Romero
Influential AF is changing what it looks like to build a personal brand online
By prioritising fun and creative freedom, and building a brand that actually feels like you
We’re ditching the hustle-all-the-time mentality and bringing the fun back into building a personal brand online.
This is for those of us who want to build something true to who we are without burning ourselves out. Content that feels like a chat with a good friend rather than a chore, and a community that cares about what you share, not just how often you post.
And success on your own terms, measured by how fired up and fulfilled you feel in your work and your life, not just your bank balance.
Because hey, if it’s not fun, it’s not worth it, right?
Let’s make the online world a little more human and a lot more fun, together.
Let’s talk about building a personal brand that’s fuelled by genuine excitement and real connection, not just likes and follows
Because success to us looks like creativity and originality and a community that actually gets us. It’s sharing stories that mean as much to other people as they do to us, and that little rush of excitement every time you hit post on something you really love. It’s the freedom to express yourself in your own cool way and trust it’ll land, and time to dive into your passions and let them fuel your work.
And yes, we want to get paid, enough to live the life we want, on our own terms, without selling out who we are or watering down what we’ve got to say.
For multipassionate, creative women
Influential AF Academy
A self-paced course (with a twist) that shows you how to make content as unique as you are and lead your own fiercely dedicated community, with a brand you’re genuinely proud of.
Influential AF Academy Empowers You to Turn Your Online Presence Into a Personal Brand As Cool As You
It’s a whole new way of showing up, built on self-belief and self-trust. A brand that’s all about you being you, a community that’s as into what you do as you are, and honestly, having an absolute blast while you build it.
The framework
Your Creator Archetypes
My Creator Archetypes are the framework that changes how you think about content creation.
They match your content strategy to your natural strengths and interests, as a creator and as a human. It’s not about putting you in a box, it’s about finding the style of content that feels the most effortless for you, so you can forget one-size-fits-all and make content that’s completely aligned with who you are.
And when your content strategy is personalised, attracting your dream audience feels so much easier.
This isn’t about churning out post after post on a never-ending content treadmill. It’s about making content that feels right and comes naturally, so it’s something you actually look forward to. Think of it like your own recipe for your brand, where everything flows because it matches your natural style. And when you show up with that kind of energy, people aren’t just engaging with your content, they’re connecting with you, and that’s the kind of community that changes your life.
Four modules
Inside the academy
Module One
Becoming the Coolest Leader You Know
You know how some people seem to just have an irresistible magnetism? Someone you not only want to be around more, but you want to be more like? Well, that's not magic, it's psychology. How you see yourself may be the single most important factor in building a personal brand. This module is going to teach you how to become that person.
Module Two
Discovering Your Creator Archetype
In this module, you will learn about the 7 different types of creators to determine which type you are. This is the secret behind why one-size-fits-all strategies don't work for most people. When you learn how to step into and embrace your personal Creator Archetype, not only does creating content become a thousand times simpler (and way more fun!), but you’ll also unlock that unexplainable charisma that brings a community that is obsessed with you into the picture.
Module Three
Creating Scroll-Stopping Content
Now that you’ve learned your personal Creator Archetype, it’s time to learn the ins and outs of creating magnetic content that’s in alignment with it. This is not some superficial breakdown on how to "update your IG bio" or "pick a trending sound." Instead, you’ll learn how to create content that genuinely resonates with you and consistently attracts your dream audience.
Module Four
Building a Dedicated Community
So, you know how to attract your dream audience with scroll-stopping content, now it's time to learn how to turn that audience into a community. The kind of community that cares about what you do, raves about you to their friends, and eagerly buys your newest offers. This module is going to show you how to make it happen.
Video Training
Dive into 16 in-depth and actionable video lessons.
Lifetime Course Access
Revisit the complete Influential AF Academy course whenever you need a refresher, an inspiration boost, or new strategies to elevate your brand. Your access never expires, so your learning journey continues as long as you need it.
Practical Assignments
Each module comes with actionable assignments designed to help you apply what you've learned. These tasks are your stepping stones to effectively implementing the strategies and seeing real results in your brand and audience growth.