About
Hi, I'm Erin
I help women put life first, and let the business grow from the overflow.
Wild Card is my school and my membership for women who are rebuilding their life and their business from pleasure instead of pressure. It's also, honestly, the thing I needed most when I was rebuilding mine.
Join Club Wild CardThe honest version
How I got here
I started making YouTube videos in 2014, and for a long time hardly anyone watched. By 2017 I had around twenty thousand people following along, so I started a business, and in 2019 I took the biggest leap of my life and built Chillpreneur on an idea I still believe with my whole chest: the more fun I have, the more money I make.
Then in 2021 I did something kind of simple that changed everything. I stopped trying to be the polished, on-niche version of myself online and just started being me, dancing in my content and talking about Muay Thai and motorbikes and all the stuff that had nothing to do with my niche. My income tripled and my audience exploded, and I hadn't changed my strategy at all. I called it Becoming The Coolest Person I Know, BTCPIK, and I'm so committed to it I have it tattooed on my arm.
And then, like a lot of things that get built from the outside in, it stopped feeling like me. In 2024 I stepped away from that business and spent my days in a completely different world, doing creative direction and producing with my partner at Studio Henry. 2025 was a hard year if I'm honest. I lost the thread of myself for a while, and finding it again took a lot longer than I wanted it to.
2026 is my rebuilding year, and Wild Card is what came out of it.
What I believe
Life is the muse
Here's the thing I keep coming back to. What's the point of building an audience and making money if it makes you feel like shit?
I spent years doing it the other way around, working hard first and promising myself I'd enjoy it later, and all that strategy just built me a really nice cage. So now I do it in a different order. Life comes first, and the business grows from the overflow.
I believe alignment is more powerful than strategy, so I teach both, in that order. First we come back to life and feel what we actually want again, and then I give you every practical skill I have, from content and positioning to offers and selling, so you can get paid for it in a way that feels as good as your life does.
The Wild Card Method
Four stages, and the order matters
01
Come Alive
Getting out of your head and back into your body, so you can actually feel what you want again.
02
Self Obsessed
Trusting yourself and knowing who you are now, which is my Cool AF Academy and the whole BTCPIK philosophy.
03
Self Express
Turning that into content that feels like play, using your Creator Archetype. This is Influential AF Academy.
04
Get Paid to Live
The practical stuff, positioning, offers, selling and funnels, so you make enough without the pressure.
A few things about me
The receipts
I have a degree in marketing and PR.
I've been making content since 2014, on YouTube first and then everywhere else.
I've mentored thousands of women over more than a decade.
I've spoken at VidCon and been featured in the Daily Mail more than once.
I co-own Studio Henry, a creative studio, with my partner.
I live on the Gold Coast in Australia.
What I want now
A big life and a chill business
These days my version of success looks a lot slower than it used to. I want the freedom to travel when I want and take days or weeks off, work that genuinely lights me up, beautiful things I get to make and put into the world, and enough money to do everything I want and help the people I love, without the pressure.
That's what I'm building for myself, and it's what I help the women inside Club Wild Card build too.
Deal yourself inCome and say hi
The best place to follow along with my life is Instagram, and the best place to do this work with me is inside the Club.